london’s heart campaign
As a gay man I was shocked to find that I was not allowed to donate blood because I had sexual relations with my partner of 4 years within the last 3 months. I wanted others to understand the upset this had caused me and so created ‘London’s Heart’ campaign.
Between January and November blood donations fall dramatically. Donations by men have decreased by one quarter since 2014. 100,000+ potentially healthy gay men in London are prevented from donating blood due to guidelines requiring them to abstain from sex for three months. I want to show just how impractical these discriminatory guidelines are with the campaign ‘London’s Heart’ by impacting the circulation of Christmas shoppers. The aim is to raise awareness not only for the need of blood donations over the festive period, but also to provide a platform for gay men to fight for equality.
