heinz: bringing something new to the table - d&ad

D&AD Newblood 2019 pattered with Heinz on this exciting brief which asked people to celebrate 150 years of Heinz tomato ketchup. After months of an idea brewing at the back of my mind I decided to develop it and enter. What I came up with was the campaign ‘Bringing Something New To The Table’ which saw the iconic Heinz tomato ketchup become the catalyst for conversation around the dinner table. The aim of this campaign was to lessen polarity in opinions and allow various generations to discuss world issues that would otherwise not be.